FurHQ Starter Grooming Kit – Medium Plush Double Coat
Fluffy, plush coats come with a lot of conflicting advice — and the result is often matted undercoat hidden under a perfect-looking topcoat . Every tool, shampoo, and conditioner in this kit was chosen specifically for Medium Plush Double coat — not generic, but designed to penetrate that density and address the coat from the skin out, not just the surface. Your Protocol gives you the method to tackle the undercoat properly, so what’s happening beneath the surface is just as healthy as what you can see.
Medium Plush Double coats follow the full FurHQ 5-Step Grooming Method (Audit, Prep, Wash, Dry, Finish). It opens with the Audit — a quick head-to-paw health check. Prep then begins with a thorough brush-out to work through the dense coat and a light mist, followed by the Coat Release Method (our technique for lifting loose undercoat from the skin) in the wash, with conditioning as the final rinse. During Dry, the coat is dried all the way to bone-dry, with the brush coming in for the final stage of the dry — the weight of a damp double coat makes it vulnerable, and brushing too soon pulls and breaks the fibre. Never stop at damp — a damp coat is uncomfortable for the dog and invites hot spots and brush burn. Carding the body coat (raking out dead, loose undercoat) is done on a dry coat in Prep, no more than once every two weeks.
Learn the Method. Follow the Protocol. Complete the Mission.
You got this.
Your kit includes access to your Medium Plush Double Coat Protocol on FurHQ — video lessons featuring demo dog Lady Shediva walking you through every step. You’ll learn how to brush through a dense, plush coat all the way to the skin, how to use the Short-Medium Coat Carding Rake correctly (on the body coat, no more than once every two weeks), the Coat Release Method , and how to get a thorough, professional dry at home. Your Protocol also includes supporting resources — guides, cheat sheets, checklists, and more — to keep you on track between grooms.
Medium Plush Double coats are full, fluffy, and built for all seasons — a dense, plush coat that sits under 3 inches (7.5 cm) with no significant feathering . They’re visually impressive and require consistent undercoat management to stay that way. Some examples of breeds this kit is perfect for include the German Shepherd, Bernese Mountain Dog, Pomeranian, Siberian Husky, Shiba Inu, and Samoyed — breeds whose coats are as high-maintenance as they are beautiful.
Breed is a starting point, not a rule. Coat type comes down to the individual dog — the same breed can carry a different coat, so always groom the coat in front of you. If your dog’s coat doesn’t match what’s described here, use the FurHQ Coat Identifier to find the right fit.
No more guesswork. No more mixing and matching tools and products - everything here was chosen for your dog's specific coat type, professional-grade and built to last.
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Not sure this is your dog's coat type? Use the FurHQ AI Coat Identifier to find out in seconds.
You got this.